NIL Athletes are Unlocking More Than Just Money

NIL Trading Cards

A Case for Beautiful Content

À la "The Chart" from The L Word's Alice Pieszecki

The
Fohr Almanac
of Influence

COMMUNITY

Your Favorite Influencer's Favorite Influencer

FEAT. Corporate Natalie, Sai De Silva, Grant + Ash, Achieng Agutu, Tara + Hunter Woodhall, Benton McClintock, Tiff Baira, Davis Burleson, Anthony Urbano, The Hockey Guys, and Bryan Montañez

Annika Lange

The State That I Am In

Nearly 200 women across the US told us what they're buying, wearing, reading, loving, and leaving behind.

Letter from the Editor

From the graphite-smudged surface of the official map-drafting desk of the Fohr Cultural Cartography Department.

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Riding for the Feeling

Friendship is original influence.

Notes from Overground

The rise of anti-seed oil sentiment from niche forum topic to policy talking point.

Answers: The Official Fohr Almanac of Influence Word Search

Lingo of the Chronically Online™.

What Does The Election Mean For Influencer Marketing?

What happened this election & what it means for business.

Resources

The Fohr 2025 Beauty Predictions Report

What's ahead for the beauty industry?

The Fohr Strategy Team

A man in a suit in your table with your drink looking to the picture

Negronis with Nord is a podcast hosted by our founder and CEO, James Nord. Subscribe if you enjoy interviews with an eclectic mix of industry figures in nimble conversations you won’t find anywhere else.

Required Reading:

Football Is Back — And So Is the NFL’s Obsession With Taylor Swift

A new promo video prominently features the musician.

Inside the NFL’s Revamped Influencer Marketing Strategy

Attempting to reach Gen Z and diverse fans.

The $10 Million Cocktail Everyone is Drinking at the US Open

Attendees were high as hell on concessions content.

Diet Coke taps Kristen Hollinghaus

“Director of Diet Coke Breaks”

Gen Z Powers the Rise of the Corporate Influencer

Firms have started hiring in-house social media personalities to put an ‘authentic’ touch to their company brand.

Love Island’s Kordell Beckham for Cheez-It

The collab sold out in 10 minutes.

Business Insider

Democrats Cozy Up to Influencers

The DNC built out a section specifically for 200 influencers.

Kim Kardashian (but almost Jimmy Fallon) for Beats

Stunt! Jimmy Fallon and Kim K pretended to duke it out for a Beats collaboration.

Lore is the New 'Core'

In unison, we chant: More lore! More lore!

Charli XCX for Skims

This campaign came out 73 days after BRAT’s release, a little slow for Kimmy K!

Nara Smith for Aritzia Sweatfleece Campaign

A tongue-in-cheek nod to Nara Smith’s signature “made from scratch” trend.

Authenticity vs. Believability

Results Leadership > Thought Leadership

Discussion

"MAKE IT GO VIRAL"

A conversation on attention, persuasion, hooks and answering your boss’s most annoying question.

Fohr

I Asked the Internet if I’m Gay and It Said Maybe

“I know who I am and I am good.”

An Incomplete List of Places to Cry in New York City

Bridges, Trains, and Lanes - all for weeping.

The Life-Changing Magic of Bathing Your Brain

How to structure your "Touching Grass" time.

The Complete Idiot’s Guide to Femcels

An introduction to the Femcel Underground.

A Viral Insight

Insights from our CEO.

People with Problems

Taylor is here to fix your life.

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