Being Frenshe

Stories of Self Care

Wellness is the state of being comfortable, happy, or healthy. You can bring wellness into your everyday life, no matter where you are.

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Being Frenshe provides a collection of wellness essentials that nourish your well-being. Each offering is formulated with clean ingredients, and scented with emotions in mind, making feeling good as simple as taking a breath.

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For this influencer campaign, Being Frenshe came to Fohr to find creators with real stories to share to drive brand awareness of their products and expand their reach.

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The Fohr campaigns team recruited creators comfortable sharing their unique experiences and personal stories, ranging from topics such as anxiety and mental health to self-care and wellness to post-partum and stress. The goal of the content was to use storytelling to share how and why Being Frenshe has helped them create their version of wellness.

@deddehhoward

@mod.altruneur

@bykwest

@ustheremingtons

@iamtylermonique

By Phase 3, TikTok viewership reached an average of nearly 15%

Person reading a book
8.94%
Avg. TikTok viewership
51.1%
TikTok views from “For You” Page
8.07%
Avg. Instagram Viewership
Desktop Mockup
Person reading a book
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